---
title: "Customer Effort: Through an AI Lens Podcast"
description: Take a deep dive into customer effort, from its roots to its future applications in this limited podcast series from Tethr.
---

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PODCAST

# Customer Effort: Through an AI Lens

### What’s Inside?

A lot has changed across the customer care and CX landscape since the customer effort score (CES) was invented more than 10 years ago. Now one of its original creators looks back to its foundational principles and forward to its future applications.

Tune in for this limited podcast series where we will:

- Examine customer effort, from its origin story to new uses across businesses in today's digital landscape
- Share findings from our latest research and look at effort through a modern lens
- Explore the enduring value of reducing effort to lessen disloyalty, reduce cost of service, and increase customer spend 

![CustomerEffort-Podcast](https://go.tethr.com/hs-fs/hubfs/Landing%20page%20images/CustomerEffort-Podcast.png?width=770&height=370&name=CustomerEffort-Podcast.png "CustomerEffort-Podcast")

[![Access the podcast now](https://no-cache.hubspot.com/cta/default/19522731/1b445bf4-8413-4d6a-904d-d939bd959283.png)](https://cta-redirect.hubspot.com/cta/redirect/19522731/1b445bf4-8413-4d6a-904d-d939bd959283)

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