Q&A with Forrester Research

What’s Inside?

We sat down with Forrester analyst Maxie Schmidt-Subramanian to get her take on how effort impacts customer experience and how leading companies are using advanced analytic approaches to listen for effort rather than relying on post-call surveys.

Download this guide to learn:

• The top five most-asked questions and answers around customer effort
• How to drive more actionable insights into the customer experience
• How technology can help you measure more than "how much" effort