---
title: Why Sales Should Care About Effort | Tethr
description: Learn how increasing or decreasing the level of effort can drastically affect the outcome of a purchase decision.
---

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VIDEO

# Why sales leaders should care about effort

### What’s Inside?

Watch this quick video from Tethr's Chief Research and Innovation Officer, Matt Dixon, to learn why customer effort doesn't just apply to the customer experience. 

Matt explains how increasing or decreasing the level of effort can drastically affect the outcome of a purchase decision.

© 2024 Tethr. All Rights Reserved.

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