---
title: The 4 D's of Better B2C Sales Performance Podcast
description: Learn more about the 4 behaviors that boost inbound sales in this limited podcast series from Tethr.
---

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PODCAST

# How to improve sales: The 4 "D's"

### What’s Inside?

Everyone wants to increase sales performance, and there is a lot of "snake oil" out there claiming to do so. Looking for something more concrete, we analyzed 2.5 million sales calls from a dozen companies to see what rep behaviors actually helped close a sale. The results were surprising—and we'd like to share them with you.

Tune in for this limited podcast series to access:

- An in-depth discussion of our sales research and the groundbreaking findings that surprised our team
- A deep dive into each of the 4 rep behaviors that increase sales (up to a 70% conversion rate!)
- Real world examples and expert commentary that you can bring back to your own organization

![LearningSeries-Resource](https://go.tethr.com/hs-fs/hubfs/Landing%20page%20images/LearningSeries-Resource.png?width=770&height=370&name=LearningSeries-Resource.png "LearningSeries-Resource")

[![Listen now](https://no-cache.hubspot.com/cta/default/19522731/d70a70be-92f1-4727-a376-dd4997321889.png)](https://cta-redirect.hubspot.com/cta/redirect/19522731/d70a70be-92f1-4727-a376-dd4997321889)

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