---
title: Optimizing Sales Use Case | Tethr
description: Need a sales enablement tool to analyze your sales B2C sales calls? Learn how a Fortune 50 telecommunications company uses Tethr for sales  optimization.
---

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CASE STUDY

# Optimizing & enabling sales with Tethr

### What’s Inside?

Learn how a Fortune 50 telecommunications company uses Tethr to uncover unprecedented insights into the sales and marketing process.

They are able to now track and measure the behaviors that drive sales, resulting in a 218% increase in sales conversions.

A single initiative with Tethr also produced:

- 283% increase in the behavior "Ask for Sale" during launch week
- 318% increase in the same behavior after 30 days

![SalesOptimization](https://go.tethr.com/hs-fs/hubfs/Landing%20page%20images/SalesOptimization.png?width=770&height=370&name=SalesOptimization.png "SalesOptimization")

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