---
title: Taking Action with TEI | Tethr
description: Check out this short video to understand what to do with the powerful data you get with the Tethr Effort Index (TEI) and 3 actions you can take right away.
---

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VIDEO

# Taking action with Tethr Effort Index

### What’s Inside?

Watch this short video by Tethr's Chief Research & Innovation Officer, Matt Dixon to understand what to do with the powerful data you get with the Tethr Effort Index (TEI).

Matt gives you our recommendation for three specific actions to take with TEI to reduce disloyalty and improve your customer experience. 

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