BOOK CLUB
The Official Effortless Experience™ Book Club
Go beyond the pages with the author: Matt Dixon.
Most customers don’t want to be “wowed”; they want an effortless experience—a concept introduced in the acclaimed bestselling book The Effortless Experience: Conquering the New Battleground for Customer Loyalty authored by Tethr's Matt Dixon.
We're now taking you one step further and connecting you directly to the experts: best-selling author Matt Dixon and Challenger's Effortless Experience Director, Scott Rothman.
Beginning October 28th, and running weekly through December 16th, Matt and Scott will host interactive discussions focused on key topics and different chapters of the book.
This is your chance to get access to exclusive insights, connect with Effortless Experience experts, and network with your peers.
Psst! The first 10 people to sign up will receive a signed copy of the book!
Sign up to join the book club!
Book club meeting times and topics:
Check out the list below for a rundown on which topics from the book we will be covering each week.
| Session date and time | Chapters to be covered |
| Thursday, October 28 | 12:00 PM CT | Foreword, Introduction, and Chapter 1: The New Battleground for Customer Loyalty |
| Thursday, November 4 | 12:00 PM CT | Chapter 2: Why Your Customers Don't Want to Talk to You |
| Thursday, November 11 | 12:00 PM CT | Chapter 3: The Worst Question a Service Rep Can Ask |
| Thursday, December 2 | 12:00 PM CT | Chapter 4: Just Because There's Nothing You Can Do Doesn't Mean There's Nothing You Can Do |
| Thursday, December 9 | 12:00 PM CT | Chapter 5: To Get Control, You Have to Give Control |
| Thursday, December 16 | 12:00 PM CT | Chapter 6: The Disloyalty Detector—Customer Effort Score v2.0 and Chapter 7: Making Low Effort Stick |