The Official Effortless Experience™ Book Club

Go beyond the pages with the author: Matt Dixon.

Most customers don’t want to be “wowed”; they want an effortless experience—a concept introduced in the acclaimed bestselling book The Effortless Experience: Conquering the New Battleground for Customer Loyalty authored by Tethr's Matt Dixon.

We're now taking you one step further and connecting you directly to the experts: best-selling author Matt Dixon and Challenger's Effortless Experience Director, Scott Rothman.

Beginning October 28th, and running weekly through December 16th, Matt and Scott will host interactive discussions focused on key topics and different chapters of the book.

This is your chance to get access to exclusive insights, connect with Effortless Experience experts, and network with your peers.

Psst! The first 10 people to sign up will receive a signed copy of the book!

EE Book Club Series Landing Page

Sign up to join the book club!

Book club meeting times and topics:

Check out the list below for a rundown on which topics from the book we will be covering each week.

Session date and time Chapters to be covered
Thursday, October 28 | 12:00 PM CT Foreword, Introduction, and Chapter 1: The New Battleground for Customer Loyalty
Thursday, November 4 | 12:00 PM CT Chapter 2: Why Your Customers Don't Want to Talk to You
Thursday, November 11 | 12:00 PM CT Chapter 3: The Worst Question a Service Rep Can Ask
Thursday, December 2 | 12:00 PM CT Chapter 4: Just Because There's Nothing You Can Do Doesn't Mean There's Nothing You Can Do
Thursday, December 9 | 12:00 PM CT Chapter 5: To Get Control, You Have to Give Control 
Thursday, December 16 | 12:00 PM CT Chapter 6: The Disloyalty Detector—Customer Effort Score v2.0
and Chapter 7: Making Low Effort Stick